Monday, May 14, 2007

Sun on SOA

Must be selling season. Just took a meeting with local Sun folks talking about, among other things the SOA links with identity management. They've got a lot of attractive stuff on offer around managing heterogeneous environments. When you're a geek like me, you like the chatter about SOA, but I suppose their selling technique comes off as a bit technical, which isn't always the best approach.

Kudos for no power points on this one. That's really refreshing especially after sitting through some of the very highly polished presentations from IBM and BEA. If you can get your points across using a white board like that you obviously know your stuff.

I feel like the SOA implementation stuff shouldn't be a marquee selling point, but I'm sure if anyone can get away with that, it's Sun.

Tuesday, May 8, 2007


Yesterday I attended an IBM presentation by VP Doug Cox on Service-Oriented Architecture. The pitch was very much around what are the value-adds WebSphere can offer to leverage an SOA. I've been to some other vendors pitches recently including BEA's, but Doug's approach struck me as a very clever sales technique. There's a lot of effort that goes into explaining what is SOA, but that's not really where vendors should focus their efforts. Consider that the vendor-neutral aspects of SOA mean that vendors will gain their competitive advantage not from their SOA support, which is (will be) ubiquitous, but instead on their value-added use of SOA.

IT executives still need to understand SOA, so perhaps it's not so bad that they should seek their definition from elsewhere. I'm about halfway through professor Thomas Erl's Service-Oriented Architecture: Concepts, Technology, and Design (ISBN 0-13-185858-0), which is a thick one that provides a good framework for explaining the architectural concepts and implementation strategy is sufficient detail.

Sunday, May 6, 2007

Suhit Anantula, Blow Up Betty

I've been listening to Blowup Betty lately. Adelaide band with a few freebie downloads on their site: I'll try emailing them again about podsafety, so as to play them on the show.

Another thing you may want to look at is Suhit Anantula's blog World is Green : Business Strategy and Sustainability. A nice survey of Green business in the media wild. He's agreed to come on the show for an interview. It's all down to me getting my act together. If you have a question for him do let me know or better yet send a link to an MP3 of you asking it. Include your name, how to pronouce etc...

Habits, I tell myself, it's all about habits. Go 22 days someone says and you've got it.