Must be selling season. Just took a meeting with local Sun folks talking about, among other things the SOA links with identity management. They've got a lot of attractive stuff on offer around managing heterogeneous environments. When you're a geek like me, you like the chatter about SOA, but I suppose their selling technique comes off as a bit technical, which isn't always the best approach.
Kudos for no power points on this one. That's really refreshing especially after sitting through some of the very highly polished presentations from IBM and BEA. If you can get your points across using a white board like that you obviously know your stuff.
I feel like the SOA implementation stuff shouldn't be a marquee selling point, but I'm sure if anyone can get away with that, it's Sun.